Do you have an idea for a book? Maybe you’ve already written it
and are in the process of deciding what to do with it.
Let me help you with that decision.
If you’ve never been here, then everything looks as it should. Feel free to skip this post and move on to the next article. However, if you’ve visited the site before, you might notice some big changes. It’s gone through a rebranding, and if you give me a few minutes, I’ll tell you why it happened.
There’s a correlation to the amount a person reads and their success in life. The average American reads one book a year while the average CEO reads more than one book a week.
On January 4th, I released The Side Hustle, a self-published crime fiction novel. I didn’t seek a publisher for this novel for a couple of reasons.
When I was in junior high school (the early 80s), an English teacher handed out a list of funny writing rules. The list had been typed and mimeographed. It didn't attribute any authorship to the work. I loved these guidelines so much that I later typed them into my computer during college. The paper I’d been given years prior was badly worn.
In the previous post, I mentioned the need to rebrand. Now, let’s talk about how to go about making it happen. Before we get too far down the road, let me state the obvious—I’m not a branding expert.
Had I been an expert, I wouldn’t have initially selected Building Income as a brand name, thereby necessitating a rebrand. However, I’m not afraid of change or some bumbles along the way. With that said, let’s get to work.