I recently watched a video from Chris Ducker on how to not sound like a sleazy salesman in your blog content. Chris then made the audacious claim that content marketers are worth more than a salesperson. While the actual content of that video was very good, the video's hook grated me due to the characterization of salespeople.
You see, we’re an easy target.
When people say these types of negative statements, they’re usually overly simplistic. They’re normally poorly thought out and based on emotions. It’s like saying “I hate dentists” or “I hate Canadians.” (I apologize to my neighbors up north for this example, but it will make sense in a moment).
People normally don’t hate all dentists. Hating them all is completely irrational. They’d surely want one around one around when a tooth is hurting. They may dislike a previous dentist they had, but that shouldn’t color their opinion of the whole job sector. That’s a childish view of life.
The same could be said of Canadians. Maybe Justin Bieber isn’t to their liking but let’s not blame an entire country for him. Again, it’s completely irrational, especially for a country that birthed the inventor of basketball and gave us the McKenzie Brothers. Canadians are awesome! (see, guys, I redeemed myself!)
My second example might be silly and slightly extreme but it really is no different than the dentist illustration or the salesman example at the start.
Yet, a kind portrayal of the salesperson isn’t shown in the media. Everyone that paints a picture of the salesperson, does so essentially with the same characterization of Kurt Russell from the 1980 movie, Used Cars. In it, Russell was indeed a sleazy salesman. While an incredibly funny movie, it did nothing to help the image of trade.
Everyone can portray a salesperson as sleazy and it’s assumed to be fine. However, this depiction is inaccurate and dangerous in what it teaches people.
Why should that matter? I’ll give you a couple reasons why the I believe the image is damaging.Read More