I love that title.
It’s also the title to Robert Ringer’s 1973 classic about selling commercial real estate. It’s the first book that I found to discuss the realities of being a commercial broker. However, the book deals with much more than that subject.
First, it can be applied to any product sold whether that’s residential real estate, cars or movie scripts. Basically, if it’s a commission-based industry than this book applies. People are essentially the same when a commission is involved, regardless of the side of the table they are on.Read More